Little League Classic
The Team:
Danny Gugger - Design/Direction
Nicholas Kelly - Design/Direction/Production
The Event:
The MLB Little League Classic is an annual Major League Baseball game held in Williamsport, Pennsylvania, during the Little League World Series. The event, which started in 2017, is designed to celebrate youth baseball and create a connection between the major leagues and Little League players. The game takes place at Historic Bowman Field, one of the oldest ballparks in the U.S., which is specially renovated for this event.
The Job:
I led the expansion of the event’s brand identity, building on the existing style guide to create a system that felt authentic to young players—playful enough to engage them, but grounded in the professional stage of Major League Baseball. The design language leaned on a vibrant color palette that conveyed youthful energy, while structured patterns built from rounded rectangles (a subtle nod to the MLB logo) were paired with manipulated typography for moments of playful character.
This clean, minimal framework was applied consistently across marketing, merchandise, and environmental graphics. Its simplicity has allowed the system to be used year after year.
Brand Identity
Environmental Design
Motion Direction
Print Design
Digital Design
Production Design
Production Management