Dominican Republic Series
The Team:
Danny Gugger - Design/Direction
Nicholas Kelly - Design/Direction/Production
Christina Razza - Design
The Event:
The MLB Dominican Republic Series was an event celebrating the Dominican Republic’s deep impact on baseball by hosting Major League games at Estadio Quisqueya in Santo Domingo in March of 2024.
The Job:
My role was centered on expanding the Dominican Republic Series’ identity and extending it across a wide range of applications. Rooted in the rhythm of Merengue, a vibrant Dominican music and dance style, I created visual elements—fluid typography treatments, vibrant color, and evocative patterns—that infused the Dominican culture across marketing platforms and environmental installations.
After the creative system was in place, I led the design and installation of stadium graphic art, collaborating with external vendors onsite to bring this event to life.
Brand Identity
Environmental Design
Print Design
Digital Design
Production Design
Production Management
