Mets Season Ticket Package
The Team:
Frank Anselmo - Direction
Nicholas Kelly - Design/Direction
The Package:
Every season, the Mets release an exclusive box for qualifying season-ticket holders, refreshed annually with a new story, theme, and assets.
The Job:
I was tasked to conceptualize and design the 2021 season ticket package. The goal was to reward the most committed fans with something that looks and feels completely different than the standard team branding, while also being extremely exclusive. The New York City Subway–intrinsically connected to the ballpark is the focus of this design printed completely black-on-black onto soft-touch matte black with black spot-varnish & metallic silver foil accents.
Package Design
Brand Design