MLB at Rickwood Field
The Team:
Danny Gugger - Design/Direction
Emily Murray - Design/Production
Nicholas Kelly - Design/Production
The Event:
A pillar of African-American baseball since 1910, Rickwood Field was renovated by MLB to as a tribute to the history of the Negro Leagues. The Negro Leagues were professional leagues that provided a platform for African-American players that were originally barred from MLB. This renovation was showcased during a Juneteenth game between the Giants and Cardinals.
The Job:
I assisted in the design of outfield wall advertisements from modern sponsors, recreating them as period-specific hand-painted wooden boards from the 1930s—down to the flat-head screws and wood-like textures I developed to achieve an authentic, aged look. In addition, I expanded upon the event’s style guide to produce a wide range of environmental graphics in and around the ballpark, ensuring the visual identity extended cohesively from the field walls to the broader fan experience.
Brand Identity
Photo Manipulation
Environmental Design
Print Design
Production Design
