Draft Combine
The Team:
Danny Gugger - Direction
Nicholas Kelly - Design/Direction
The Event:
The MLB Draft Combine is an annual event where top amateur baseball prospects showcase their skills through workouts, performance testing, and interviews in front of scouts and team executives. It provides clubs with valuable insights into players’ athletic ability, character, and potential ahead of the MLB Draft.
The Job:
I was tasked with designing a system for the MLB Draft Combine that maintained visual cohesion with its parent event, the MLB Draft while establishing its own clear identity. Expanding circles and diamonds represented growth and development, repeated forms captured the speed and movement of player workouts, and a structured grid pattern conveyed the tracking, measurement, and recording of each athlete’s performance. Built for both flexibility and consistency, the system was translated across organizational materials, merchandise, digital platforms, and environmental applications.
Brand Identity
Environmental Design
Motion Direction
Print Design
Digital Design