Seattle All-Star Game
The Team:
Danny Gugger - Design/Direction
Nicholas Kelly - Design/Direction
Christina Razza - Design
The Event:
All-Star Game, baseball’s annual showcase of MLB’s top players is the centerpiece of All-Star Week—a week long celebration filled with fan events, skills competitions and exhibition games that highlight the sport in a festive and engaging atmosphere.
The Job:
Leading the design process for the event’s visual kit, my focus was on capturing Seattle’s distinct character—a city defined by contrasts: rugged yet modern, organic yet contemporary. I brought this duality to life by integrating film photography of the city and its natural landscapes with environmental textures, layered patterns, and a palette rooted in natural greens. I introduced patch-like gradient elements to create depth and movement, building a stacked composition that echoed Seattle’s layered terrain.
Brand Identity
Environmental Design
Print Design
Digital Design
Production Design
